WorldReach Software

WorldReach joins esteemed panel at WTTC Safe & Seamless Traveller Journey webinar

January 22, 2021 | Source: WorldReach

WorldReach President and CEO, Gordon Wilson, will join a panel of industry experts as part of the upcoming World Travel and Tourism Council (WTTC) Safe & Seamless Traveller Journey webinar on Thursday, January 28th, 2021 at 10:15 EST (15:15 GMT). The WTTC represents the global Travel & Tourism private sector, one of the heaviest hit during the COVID-19 pandemic. The impacts have however also propelled widespread adoption of integrated digital solutions and fast-tracking programs to reduce physical touchpoints across the journey.

WorldReach is, fortunately, far ahead of this curve with our secure, remote identity and document verification platform, Know Your Traveller, set to be deployed in these two global contactless travel entry pilots:

  1. Eurostar Pilot Project LAMINAR is targeted for spring 2021 where travellers at London’s St Pancras International Station will be able to use a touchless biometric lane without presenting any formal identification or ticket, reducing friction and safety concerns.
  2. Canada’s Chain of Trust Pilot employs a similar approach, but for air. Biographic and biometric data is captured early in the travel continuum and a derived digital travel credential (DTC) is stored in the secure wallet on the smartphone. This verified credential is shared and combined with dynamic risk assessment to determine the appropriate channel for each passenger at the border. The ultimate aim is to achieve zero wait time at a new touchless border for eligible, low-risk passengers.

Gordon will be speaking about these new pilots and other projects that incorporate safe & seamless travel concepts, including the important role of secure traveller digital identity verification in the process.

This WTTC Webinar is comprised of 2 sessions. Join us for this critical discussion on the path forward.

Register for FREE.

Safe & Seamless Traveller Journey Webinar
A global effort: The adoption of innovative digital technologies to enable seamless travel

Thursday, January 28th, 2021

09:15 EST – Session 1: Digital Identity and the Traveller Experience


  • Diane Sabatino, U.S. Customs and Border Protection (CBP) Deputy Executive Assistant Commissioner, Office of Field Operations 
  • Luca Pronzati, Chief Business Innovation Officer, MSC Cruises 
  • Chris McLaughlin, Chief Operating Officer, Denver Airport 
  • Brandon Lowther, VP Cyber Security, Hilton 
  • Miguel Leitmann, CEO Vision-Box

Moderated by: Scot Hornick, Partner, Transportation & Travel, Oliver Wyman

This session will focus on the end-to-end traveller experience. Several facial recognition solutions for check-in at the airport, for example, require no contact with another individual. Like airlines, cruises are preparing for contactless boarding providing passengers before they leave their home allowing cruise guests complete pre-cruise information. Similar solutions have applicability to other T&T industries, such as car rental and hotel.

– What is the role of biometrics in bringing the trust back to international travel?
– Contactless experiences are more important than ever. How can contactless be implemented across the T&T industries? What initiatives are cruises, airports and airlines implementing to achieve a contactless experience?
– How is the use of a traveller’s digital identity evolving?

10:15 EST – Session 2: The enablers of Seamless travel


  • Krum Garkov, Executive Director eu-LISA
  • Gordon Wilson, CEO Worldreach
  • Greg Land, Head of Aviation, Hospitality & Travel, IBM Travel
  • Kevin McAleenan, CEO Pangiam and Former Acting Secretary, Department of Homeland Security
  • Sean Oxley, Director of Innovation, United Airlines

Moderated by: Scot Hornick, Partner, Transportation & Travel, Oliver Wyman

This session will discuss how traveller information has become increasingly digital. Across T&T industries, paper is being removed from operations. Using mobile devices, boarding passes, airport baggage drop, hotel registration cards and other critical elements of the traveller journey are now digital. Other checkpoints are currently in transition to becoming paperless such as in the cruise industry. These paperless capabilities unlock the power of touchless experiences.

The traveller digital profile will be the final step: a fully digital form of any paper information required of travellers, such as personal identification, payment, and an increasingly important health certificate (e.g., vaccine records). To ensure global usability, it is critical that the traveller’s digital identity data uses global standards allowing for interoperability across the T&T sector and that the data is internationally recognized. To establish universal trust in the digital profile, data must be securely linked to the traveller’s identity using biometrics and must originate from trusted, government-authorized sources. Lastly, it is of the upmost importance that all technology solutions prioritize the privacy and security of a traveller’s data.

– What role does the traveller Digital Identity play?
– How the T&T sector may drive public-private partnerships for a global approach?
– What challenges are expected when incorporating health data such as the COVID vaccine with biometrics identification?
– What are the critical next steps for the private and public sector to benefit from these innovative technologies?

Public-private collaboration is essential to the success of SSTJ. In addition to involvement in countless ongoing meetings and virtual events, Mr. Wilson collaborated on the major new WTTC report that recommends global guidelines for a Safe & Seamless Traveller Journey related to traveller identity and security in the ‘new normal’. 

Gordon Wilson, President and CEO WorldReach Software said: “The roadmap provides directional guidance for those navigating the challenges of COVID, while delivering on the goals of a safe and seamless traveller experience. We encourage pilots for those just starting while travel volumes are lower and a move to broader implementations for those already at pilot stages to best position for a full recovery.”

WTTC Article, December 8th, 2020

About WorldReach
WorldReach Software uses innovative processes and technology to verify you are who you say you are to enable digital services delivery, through its systems for:

• government travel services (borders, immigration, passport, consular) and digital citizen services;
• safe and seamless traveller journey with the travel sector;
• highly trusted digital Identity verification and corroboration.

To learn more about WorldReach’s solutions and identity verification approach, visit our website.

Press contact
Shelley Bryen, Director of Marketing,   +1 (613) 697-6997