WorldReach Software

WorldReach, Entrust: Innovation Sponsors of Goode Intelligence’s IDENTIFY 2021

June 23, 2021 | Source: WorldReach

WorldReach, an Entrust Company, are proud Innovation Sponsors of IDENTIFY 2021. Goode Intelligence will be hosting this important global identity event on June 29th.

The Innovation Session will be held at 13:30 BST (08:30 EDT). Jon Payne, Strategic Alliances Director at Entrust will be showcasing three innovative Government to Citizen case studies. These immigration and border control examples highlight trusted remote identity and document verification. This is at the forefront of secure digital onboarding. He will then be joining an esteemed group of industry experts for a panel discussion on “Innovation in Identity Proofing.”

Steven Grant, Business Development Director, will immediately follow at 15:00 BST (10:00 EDT) examining “The critical role of identity verification for health and vaccine passports”.

Don’t miss your chance to hear these two highly respected subject matter experts talking about two key aspects of identity verification – securing a world in motion.

Register here.

About WorldReach, an Entrust Company
WorldReach Software uses innovative processes and technology to remotely verify you are who you say you are to enable digital services delivery, through its systems for:

• government travel services (borders, immigration, passport, consular) and digital citizen services;
• safe & seamless traveller journey with the travel sector;
• high assurance digital Identity verification and corroboration.

To learn more about our seamless travel & border solutions and identity verification approach, please visit here.

Press contact
Shelley Bryen, Product Marketing Management Director,  +1 (613) 697-6997

Entrust, Eurostar selected to speak at eu-LISA Contactless Travel Industry Roundtable

May 31 | Source WorldReach

Entrust, through its Identity Verification unit (WorldReach Software) has been selected to present at eu-LISA’s Industry Roundtable. This year’s focus is Contactless Travel in Post-COVID Times: Enhancing the EU Security Ecosystem. The event runs 1-2 June, 2021.

Gordon Wilson, Global Head of Seamless Travel for Entrust and Renaud Thillaye, Head of Public Affairs, Eurostar will be speaking on Tuesday, June 2 at 14:30 CEST/ 08:30 EDT. Their topic – an exciting new seamless, contactless rail pilot set to begin this summer in St. Pancras International Station in London.

Touchless Travel Experience

High-speed rail operator, Eurostar, is preparing for the future with the Project Laminar funded by InnovateUK Department of Transportation in partnership with Entrust and the prime project partner, iProov. The vision of this pilot project is a touchless travel experience in which passengers are identified solely by facial recognition and their pre-enrolled data is submitted (by user consent) both to Eurostar for check-in and to UK Border Force as an exit check.

In terms of interoperability, this is a significant project because it connects commercial travel and border control use cases.

Safe & Seamless Travel

Entrust will be showing a video of this safe and seamless travel process that contributes to the post-pandemic recovery of the travel sector. The pilot includes:

  • a remote identity & document verification service by which the passenger enrolls their biographic and biometric information before travel, using their own mobile device
  • NFC capability of the phone is used to read the chip in the ePassport
  • the facial image in the chip is compared against a contemporaneous selfie
  • a liveness check (using iProov genuine presence technology) is used to protect against presentation attacks
  • three images (from chip, liveness and selfie) are triangulated to provide Eurostar and UK Border Force with a high degree of assurance that the passenger is the rightful holder of the document
  • the passenger scans the QR code on their Eurostar e-ticket to associate the ticket with the enrolled identity information (All this is achieved in a single app on the passenger’s phone in under ten minutes)
  • once enrolment is complete, a Digital Travel Credential (DTC), to the ICAO standard, is derived from the passport chip and stored securely on the passenger’s mobile device, to be shared with their consent
  • the passenger proceeds to St. Pancras International Station in London, where check-in for the train is achieved simply by walking along a biometric lane supplied by Face4 Systems. (Cameras situated in the biometric lane verify that the approaching passenger is pre-registered)
  • The pre-enrolled data is then sent to Eurostar to confirm check-in, without the need for the passenger to present any physical documents or interact with Eurostar staff.

Additional capability of verifying health status certificates is also being explored.

Entrust, and its partners, continue to secure the world in motion.

For more information on this Industry Roundtable, please contact eu-Lisa.

About WorldReach, an Entrust Company
WorldReach Software uses innovative processes and technology to remotely verify you are who you say you are to enable digital services delivery, through its systems for:

• government travel services (borders, immigration, passport, consular) and digital citizen services;
• safe & seamless traveller journey with the travel sector;
• high assurance digital Identity verification and corroboration.

To learn more about our seamless travel & border solutions and identity verification approach, visit our website.

Press contact
Shelley Bryen, Product Marketing Management Director,  +1 (613) 697-6997

WorldReach makes FTE Transformation Honours List for Vendor Innovation

May 20, 2021 | Source: WorldReach

WorldReach, an Entrust Company, has been selected for the Future Travel Experience (FTE) Transformation Honours List for Canada’s “zero touch” Chain of Trust Air Pilot.

The Transformation Honours List recognizes the organizations that have embraced innovation and transformation. Honourees have taken on a leadership role in helping to prepare the industry for a brighter future post-pandemic. Inspirational stories are from the Airline, Airport, Sustainability, Vendor and Startup categories.

Entrust was one of only two vendors selected.

FTE APEX Virtual Expo

As a result of selection, a Entrust On Demand Transformation Honours Innovation video will be showcased at the upcoming FTE APEX Virtual Expo May 25 – 27, 2021. Gordon Wilson, VP Identity Verification and Global Lead, Seamless Travel presents on the core Chain of Trust Pilot innovation – a combination of four cutting edge technologies:

  1. A remote smartphone document and identity verification process;
  2. Provision of a Digital Travel Credential (DTC) to the traveller that can be used to share identity information without having to present a physical passport;
  3. A risk assessment engine that assesses the passenger according to CBSA policy and provides instructions on which lane to use on arrival; and
  4. A touchless, nonstop biometric corridor that associates the passenger with their pre-enrolled data via facial recognition.

Chain of Trust Pilot partners came together through a Government of Canada call for proposals from the Centre for Security Science (CSSP). CSSP is managed and funded by Defense Research Development Canada. WorldReach and Entrust worked with government partners Immigration, Refugees and Citizenship Canada (IRCC) and Canada Border Services Agency (CBSA) to ensure full collaboration from both admissibility and border control. The pilot project went live at Toronto Pearson International Airport for a limited period of time in March 2021. The next phase will expand use and continue again mid Summer, as travel traffic begins to recover.

Register here to attend and learn more about this truly collaborative public-private seamless travel pilot in action.

About WorldReach, an Entrust Company
WorldReach Software uses innovative processes and technology to remotely verify you are who you say you are to enable digital services delivery, through its systems for:

• government travel services (borders, immigration, passport, consular) and digital citizen services;
• safe & seamless traveller journey with the travel sector;
• high assurance digital Identity verification and corroboration.

To learn more about our seamless travel & border solutions and identity verification approach, visit our website.

Press contact
Shelley Bryen, Product Marketing Management Director,  +1 (613) 697-6997

Entrust Acquires WorldReach, Adding Leading Solutions for Digital Traveler and Citizen Identity Experiences

WorldReach acquisition places Entrust at the forefront of digital transformation in travel and citizen identification services

MINNEAPOLIS (April 19, 2021) −  Entrust, a global leader in trusted identity, payments and data protection, today announced that it has acquired WorldReach Software, a Canadian company that helps governments and travel service providers create seamless traveler experiences through the digital transformation of the trusted identification process for immigration and border management programs.

Ottawa-based WorldReach was founded in 1998 and its over 30 employees have joined Entrust with the acquisition, including founder and CEO, Gordon Wilson, who continues to lead WorldReach as an Entrust business. Terms of the deal were not disclosed.

“The ability to verify identity and manage trusted access digitally is the key to transforming travel and citizen services around world. WorldReach is a great fit for Entrust, with deep experience in identity verification and digital onboarding solutions implemented at scale for governments and global travel providers. With the WorldReach acquisition, Entrust can help these organizations reshape government and travel service experiences around secure digital identities,” said Todd Wilkinson, CEO of Entrust.

Governments, border authorities and the travel industry are accelerating efforts to modernize digital services to citizens and travelers to be more touchless, seamless and efficient. WorldReach has leveraged expertise and innovative identity and document verification technology to enable government agencies and travel service providers to reach these goals. Examples include Electronic Travel Authorization (eTA) and enrollment for security screening, arrival and border security; a “zero touch” customs and border management solution; and a digital onboarding program for immigration that uses remote identity verification with ePassport chip reading and liveness detection, used by more than five million people to date.

“We see tremendous opportunity to leverage digital identity and encryption technology in innovative ways to make the experience of travel, border crossing, immigration and other citizen services more secure, safe and seamless. As part of Entrust, WorldReach customers will benefit from the opportunity to integrate proven Entrust technology and expertise in digital travel credentials, PKI and certificate solutions and identity and access management,” said Gordon Wilson, WorldReach founder and vice president and Global Lead for Seamless Travel at Entrust.

Entrust will leverage its global reach and professional services to extend opportunities of WorldReach services to positively impact tens of millions of digital interactions annually for travelers and citizens. “Entrust is a world leader in data security and digital and physical credentials. By adding the WorldReach team, we extend our ability to serve government and large enterprise customers, particularly in the international travel sector. In the wake of the global pandemic and the drive for safe and rapid digital transformation to serve travelers and citizens around the world, these services are more relevant than ever,” said Tony Ball, SVP of Instant Issuance at Entrust.

WorldReach solutions focus on Digital Identity Verification and Onboarding; the Safe & Seamless Traveler Journey; and Government Travel and Citizen Services. The company has deep expertise in ICAO-compliant secure travel and identity document issuance that underpins leading remote digital identity and document verification solutions.

The company was named to The (Toronto) Globe and Mail’s 2020 ranking of Canada’s Top Growing Companies, and the Ottawa Business Journal ranked the company eight among its 2021 Fastest Growing Companies.

Juniper Research profiled WorldReach as a Leading Challenger in digital identity in its report “Digital Identity: Technology Evolution, Regulatory Landscape & Forecasts 2020-2025,” noting that:

“WorldReach is in a strong position in the verifiable credential space…This is being evidenced by WorldReach’s involvement in the UK government’s EU national immigration status checks and as part of the new ‘Digital Travel Credentials’ (DTC) standards. WorldReach’s position is strong, as border checks are becoming part of the digital transformation of governments and airports. WorldReach, as a company, is well placed to either take part as a point solution, or be woven into the wider ecosystems that handle travelers and other government IDs.”

Sampford Advisors acted as the exclusive M&A advisor to WorldReach Software. Dentons Canada LLP served as legal counsel to Entrust, and LaBarge Weinstein LLP served as legal counsel to WorldReach on the transaction.

Original post: Entrust Acquires WorldReach

About Entrust Corporation

Entrust keeps the world moving safely by enabling trusted identities, payments and data protection. Today more than ever, people demand seamless, secure experiences, whether they’re crossing borders, making a purchase, accessing e-government services or logging into corporate networks. Entrust offers an unmatched breadth of digital security and credential issuance solutions at the very heart of all these interactions. With more than 2,500 colleagues, a network of global partners, and customers in over 150 countries, it’s no wonder the world’s most entrusted organizations trust us. For more information, visit

Media Contact:                     

Ken Kadet, VP, Public Relations, Entrust
952-937-1154 |

WorldReach CEO speaking at World Travel & Tourism Council Global Summit

April 16, 2021 | Source: WorldReach

The adoption of innovative digital technologies to enable safe and seamless travel are crucial for the recovery of the travel and tourism industry, post-pandemic. The World Travel & Tourism Council Global Summit 2021 brings together the highest-level industry leaders with key government representatives to create a dialogue and take action on the most vital travel and tourism issues affecting the industry now and in the foreseeable future.

WorldReach President & CEO, Gordon Wilson, will be addressing this digital-forward, touchless process vision of Safe & Seamless Travel with a group of highly respected regional experts on Monday, April 26, 2021:

Panel: Shifting Gears for Recovery: Rebuilding Travel & Tourism in Latin America
As COVID-19 swept through Latin America, it destroyed almost 10 million jobs in its wake. The closure of international borders to protect public health has been devastating to the sector and made its 2019 GDP contribution of almost US$ 300 billion, a goal for recovery rather than a marker on its path to future growth. What strategies and policies are being implemented or need to be enacted to recover the millions of jobs destroyed and the US$ 110 billion GDP lost to establish a more resilient, sustainable and inclusive sector?

Esteemed Panelists:
Martin Zanone, Managing Director, Eurotur
Hugo Desenzani, Chief Executive Officer, Libertador Hotels, Resorts & Spas
Gordon Wilson, President, WorldReach Software
Julián Guerrero Orozco, Vice-Minister of Commerce, Industry & Tourism of Colombia
Moderated by: Arturo Sarukhan, President, Sarukhan + Associates

See full prelimenary agenda here.

As a Global Member sponsor, WorldReach has a Virtual Booth highlighting our real-world Safe & Seamless Traveller Journey (SSTJ) Pilots for both air and rail. The Virtual Booth will be available to explore, pre-event, on April 21st. We are also one of only nine companies profiled in the WTTC Global Guides for Safe & Seamless Traveller Journey Report as technology providers that support the implementation of SSTJ concepts today.

26-27 April
VIRTUAL + Cancun, Mexico
Online, and on demand
Register here to attend virtually, FREE!

About WorldReach
WorldReach Software uses innovative processes and technology to verify you are who you say you are to enable digital services delivery, through its systems for:

• government travel services (borders, immigration, passport, consular) and digital citizen services;
• safe and seamless traveller journey with the travel sector;
• highly trusted digital Identity verification and corroboration.

To learn more about WorldReach’s SSTJ solutions and identity verification approach, visit our website.

Press contact
Shelley Bryen, Director of Marketing,   +1 (613) 697-6997

WorldReach CEO Presents at Goode Intelligence Biometric Summit

April 6, 2021 | Source: WorldReach

Gord Wilson, President and CEO of WorldReach, will be joining an esteemed group of industry experts for the Innovation Session at the Goode Intelligence Biometric Summit 2021. Goode Intelligence, a leading identity, authentication and biometrics research, consulting and events company, will be hosting this FREE global summit on April 13th. Join us for inspiring keynotes, thought-provoking presentations, industry-led moderated panels, specialist analyst insight, and interviews with industry leading authorities. Register for free here.

Event themes include:

  • Impact of COVID-19
  • Innovation in Biometrics
  • Fighting fraud with biometrics
  • Biometric Payments
  • Digital Onboarding
  • Mobile Biometrics
  • Physical Access Control
  • Digital Identity
  • Digital Inclusion
  • Seamless Travel Experience
  • Regulation
  • Privacy & Ethics

The Innovation Session will be held 13:30 BST (08:30 EDT) and Gordon Wilson will be speaking to how crucial the Safe & Seamless Travel Journey is on the road to recovery for the travel sector, including border control and immigration. Trusted remote identity and document verification is at the forefront of digital onboarding and WorldReach is full-steam ahead with these real-world, innovative projects and pilots using biometrics and our software platform capabilities:

Eurostar Pilot Project LAMINAR: targeted for mid 2021, where travellers at London’s St Pancras International Station will be able to use a touchless biometric lane without presenting any formal identification or ticket on arrival at the station, reducing friction and safety concerns.

Canada’s Chain of Trust Pilot: employs a similar approach for air arrivals. Biographic and biometric data is captured early in the travel continuum and a derived digital travel credential (DTC, using the new ICAO standard) is stored in the secure wallet on the smartphone. This verified credential is shared and combined with dynamic risk assessment to determine the appropriate channel for each passenger arriving at the border. The ultimate aim is to achieve zero wait time at a new touchless border for eligible, low-risk passengers, starting with returning Canadians in the current pre-production scale pilot. The first air flight crew has already been processed through Chain of Trust.

EU Settlement Scheme (EUSS): unparalleled success with this UK Home Office smartphone based remote digital ID Verification (IDV) and enrolment capability. Completed applications have surpassed 5 million with an industry leading completion rate.

Biometric Summit 2021 is an outstanding opportunity to learn from experts and end-users and discover the latest innovation in biometrics. WorldReach is proud to support this event as an Innovation Sponsor.

About WorldReach
WorldReach Software uses innovative processes and technology to verify you are who you say you are to enable digital services delivery, through its systems for:

• government travel services (borders, immigration, passport, consular) and digital citizen services;
• safe and seamless traveller journey with the travel sector;
• highly trusted digital Identity verification and corroboration.

To learn more about WorldReach’s solutions and identity verification approach, visit our website.

Press contact
Shelley Bryen, Director of Marketing,   +1 (613) 697-6997

WTTC launches major new report for a Safe & Seamless Traveller Journey in the ‘new normal’

SSTJ programme to aid in global Travel & Tourism’s fight for survival 
WTTC say SSTJ will shape the new normal of the sector for years to come

December 8, 2020 – This origial press release was written by WTTC

London, UK: The World Travel & Tourism Council (WTTC), which represents the global Travel & Tourism private sector, today unveils a major new report that recommends global guidelines for a Safe & Seamless Traveller Journey related to traveller identity and security in the ‘new normal’. 

Developed in partnership with Oliver Wyman Consulting Group, and Pangiam as one of the advisors, the report emphasises the need for swift action for a harmonised approach in the implementation of digital traveller identity and biometrics, and the enablement of strong policies through the undertaking of several activities to support the recovery of the ailing Travel & Tourism sector. 

WTTC’s Safe & Seamless Traveller Journey (SSTJ), a core initiative, aims to enable a seamless, safe and secure end-to-end traveller journey, encompassing both air and non-air travel, through an approach for systematic biometric verified identification at each stage of the journey, replacing manual verifications. 

SSTJ will be critical in combating COVID-19 and beyond for crises preparedness, and will further speed the recovery and bring relief and peace of mind to the 330 million people around the world who depend on a thriving Travel & Tourism sector. 

The importance of SSTJ was also recognised by the G20 at the recent Ministerial meeting, with all countries giving it their full support and commitment. 

WTTC had previously recognised the need for more contactless and integrated technology as an emerging trend in the new face of travel. COVID-19 has become a catalyst for touchless technologies, which travellers will now expect in order to minimise their physical contact with people and surfaces. 

According to a recent survey by Amadeus, technology and innovation will be key in building traveller confidence and industry recovery. This is illustrated as over four in five (84%) travellers say technology would increase their confidence to travel in the next 12 months.

Furthermore, in a recent WTTC consumer survey, eight out of 10 Americans boarding domestic or international flights said they would be willing to submit biometric data to enhance their travel experience.

Building on consultations with more than 350 stakeholders since 2018, WTTC has developed a clear vision for a seamless and secure end to-end journey and has defined a roadmap to drive this initiative forward. Such an initiative requires the public and private sectors to join forces to drive the changes WTTC envisions, build momentum, and encourage adherence to global standards that sustain a supportive policy framework.

The report emphasises the need for international coordination to remove travel barriers and build traveller confidence, both of which are critical to the sector’s survival. 

To achieve recovery, it is essential to provide certainty for travellers regarding travel restrictions and policies to facilitate domestic and international travel. 

WTTC Members, other private sector leaders and international organisations identified the following private sector actions:

  • Adopting global data standards, leveraging existing standards, to ensure interoperability across all sectors, including governments
  • Cross sector collaboration (e.g. airlines, hotels, rail, cruise, working together)
  • Implement standardised global health and safety protocols across all industries and geographies to facilitate a consistent and safe travel experience
  • Develop and adopt innovative digital technologies that enable seamless travel, better manage visitor flows, and improve the traveller experience while making the traveller journey safer.

Public-private collaboration is essential to the success of SSTJ. WTTC developed critical steps governments must take to strengthening international collaboration through facilitation and leadership. Governments, through the creation of task forces, should continue investing in biometrics to ensure they are prepared for future crisis. Becoming more resilient will allow the sector and countries respond better to future risks or shocks.

Gloria Guevara, WTTC President & CEO, said: “WTTC’s new report comes at a time when Travel & Tourism is struggling to stay afloat. We believe that the Safe & Seamless Traveller Journey will not only be paramount in aiding a swift recovery to the sector, but also in shaping the new normal of Travel & Tourism for years to come. This important initiative enables mobility and increases safety and security, while always putting the passenger at the very centre.

“WTTC congratulates ICAO for endorsing the specifications of the Digital Travel Credential (DTC) Type 1, bringing digital identity-based travel one step closer to reality.

“There is no doubt that international coordination is necessary, which is why our guidelines aim to bring clarity to a recovery process that has been disjointed and confused. We hope that this, along with our many other guidelines for Safe Travels, will help usher in further consumer confidence.”

Sean Donohue, CEO Dallas Fort Worth International Airport said: “DFW Airport is committed to ensuring it is ‘Clean. Safe. Ready.” for everyone coming to our facilities. Providing that seamless, enhanced experience means innovative efforts to expand the use of biometric technology, smart restrooms that provide contactless service and heightened sanitization, and going the extra mile to become the first airport in the world to earn Star accreditation from the Global Biorisk Advisory Council (GBAC). 

“Our efforts align with the WTTC’s coordinated efforts and commitment to a seamless, safe and secure end-to-end journey for everyone.”

Dr. Dee K. Waddell, IBM Global Managing Director Travel & Transportation said: “IBM is proud to be a proactive contributor to the Safe and Seamless Traveller Journey global initiative. Digital travel credentials such as identity, biometrics, and health certifications are a critical part of transforming and emerging even stronger from the devastating impacts from the pandemic.  Travel & Tourism is a resilient sector and ensuring a rapid return to growth will be enabled by next-generation technologies.”

Pierfrancesco Vago, Executive Chairman MSC Cruises said: “MSC Cruises greatly welcomes this Safe and Seamless Traveller Journey initiative from WTTC.  Leveraging technology to improve the movement of guests through the various stages of travel will make our industry more efficient, more secure, and more adaptable.  Use of this type of technology will enhance the guest experience at MSC Cruises and enhance our operations.  Where both things can be done simultaneously, that is a winning combination.  

“We appreciate that WTTC has undertaken this project for the collective benefit of the travel community.”

Kim Day, CEO Denver International Airport said: “Clearly this pandemic has influenced the way we travel today and in the future. Limiting contact through technology and other changes to allow for a more efficient travel experience are more critical than ever. This report offers several recommendations for a safer, seamless journey. Biometric technology and digital identity solutions are a key part of the travel industry’s recovery and future.”

Kevin McAleenan, Chief Executive Officer of Pangiam said: “The travel and tourism industry is currently facing an unprecedented challenge in restoring traveller confidence and maintaining its commitment to safety amidst a pandemic. WTTC’s report brings together the best practices from across the globe that demonstrate the value of robust investments in seamless travel and the benefits from security to facilitation to passenger experience.”

Scot Hornick, Oliver Wyman Partner Transportation and Travel said: “WTTC’s Safe and Seamless Traveller Journey represents a unique opportunity for the travel industry to use biometric and digital identity technology to not only assist in the industry’s recovery from COVID-19, but break the silos which have historically existed across travel sectors. 

“Allowing a traveller to use their biometrics and digital identity across all travel providers, regardless of sector, will reduce many common friction points. For travel providers, the Safe and Seamless Traveller Journey will enable increases in efficiency and allow for a greater personalized customer experience. Most importantly, the Safe and Seamless Traveller Journey creates a safer and healthier journey for all travellers and employees of the Travel and Tourism Industry.”

Luis Maroto, President & CEO Amadeus IT Group said: “Amadeus supports WTTC’s efforts to create a globally aligned approach in the implementation of biometrics in travel. We see the Global Guidelines for the Seamless Traveler Journey as an important milestone in paving the road to recovery and rethinking our industry. Multilateral collaboration is required to build a framework for contactless travel that considers the entire traveler journey from door to door making it safe and secure though advanced touchless technology. 

“This SSTJ initiative helps to develop clear testing and tracing practices while leveraging contactless technologies enabling a touchless environment and faster processing, which are key in restarting travel safely.”

Barbara Dalibard, CEO SITA, said: “SITA strongly supports the move towards biometric-enabled identity solutions that allows travelers to move securely and easily across every step in their journey while maintaining control of their identity in a fully ethical manner. This is an approach we have long advocated. The benefits of speed, safety and improved security are significant. With the additional benefit of limiting touch and maintaining distance, these digital identity solutions take on new relevance in the COVID era. 

“As the air transport and hospitality industry, we now can make tremendous strides in implementing these solutions that have long been accepted by other industries such as the finance sector.” 

Jamie Rhee, Commissioner Chicago Department of Aviation said: “The Chicago Department of Aviation is committed to the highest standard of safety for the traveling public and our employees. The proposed Safe & Seamless Traveller Journey (SSTJ) system will assist us and our airline partners in our collective effort to provide a more efficient and secure travel experience with a touchless environment through technological advancement. 

“Implementing these solutions will not only help the aviation industry alleviate the strain on fundamental infrastructure as demand recovers from the COVID-19 pandemic but will also promote health-conscious practices for both travelers and employees alike. 

“As we join industry leaders at a critical moment where innovative digital solutions are being developed and applied to serve travelers across the globe, we are confident that these improvements will allow travelers to feel an unprecedented level of safety and security as they navigate our airports.”

Amena Ali, CEO Airside Mobile said: “The pandemic has upended lives and livelihoods, and nowhere is that more apparent than the significant hit taken by the travel and tourism industry. Technology can and must revive travel safely and quickly. Airside strongly supports the use of biometrics and digital identities to enhance security, facilitate travel, and drive a contactless experience. Our platform and team stand ready to partner with the travel industry to deliver an open, interoperable and seamless experience that covers the traveler’s journey from booking to completion.”

Gordon Wilson, President and CEO WorldReach Software said: “The roadmap provides directional guidance for those navigating the challenges of COVID, while delivering on the goals of a safe and seamless traveller experience. We encourage pilots for those just starting while travel volumes are lower and a move to broader implementations for those already at pilot stages to best position for a full recovery.”

Caryn Seidman Becker, Chairman and CEO CLEAR said: “CLEAR supports WTTC’s tireless efforts to drive innovation and interoperability across the travel industry through the Seamless Traveler Journey Initiative.  These latest ‘Best Practices’ recommendations highlight the importance of securely establishing a traveler’s identity to enable a safer, more secure, and frictionless travel experience, which closely aligns with CLEAR’s vision.  We look forward to continued work with the WTTC to help the travel and tourism industry recover and sustainably grow.”

Miguel Leitmann, CEO Vision-Box said: “The need for touchless identity management and seamless passenger flow management is the new reality. As air travel dynamics have evolved under the covid-19 pandemic, the importance of a safe contactless passenger experience is paramount to the industry’s revival. We are very proud to have such iconic institutions on board to implement seamless automated and contactless passenger travel experiences across the world. We are confident that our partnerships will be a huge success as everyone is looking to maximize the potential that seamless technology has to offer. It will also allow Vision-Box to deliver the very best strategies that will be uniquely conceived, designed and built for the next generation of transformative identity management platforms.”

Michael O’Connell Founder and CEO – Critical Insights Consultancy said: “We at Critical Insights, applaud the WTTC for their leadership and guidance during these most challenging times of the pandemic as we seek to reopen the travel and tourism industry in a safe and secure way that delivers trust and confidence. We are pleased to have contributed to the development of their Global Guidelines for the Seamless Traveller Journey that has great importance as the sector considers new policies, processes and technologies to bring about the new norm. 

“The customer expects protection, great service, efficiency and fun as they return to international travel, and the seamless journey – delivered as described by the STJ principles, can secure a positive future for all. We remain committed to advance both the digital and post-pandemic transformation of the STJ in partnership with the WTTC.”

Michael Thamm, CEO Costa Group & Carnival Asia said: “As the tourism ecosystem, including the cruise industry,  works to tackle the challenges posed by the global crisis and plans to reshape its future, it is clear that technological advancements and greater digitalization in the whole travel journey play a key role for a full recovery. In this sense, we welcome the work of the WTTC in producing thought leadership on this topic as well as promoting initiatives that can mark a further evolution in world travel and tourism.”

José Carlos Azcárraga, CEO Grupo Posadas said: “Today, more than ever, it’s crucial for all businesses within the travel and tourism industry to collaborate with organizations such as the WTTC to implement global initiatives that align safety standards across all sectors, rebuild consumer confidence, and reactivate tourism.” 

Hugo Desenzani, CEO Libertador Hotels, Resorts & Spas said: “Tourism delivers prosperity and health to travelers and hosts. The COVID-19 crisis has halted that virtuous circle – putting hundreds of millions of families at risk. To recover, we must inspire confidence on the travel experience, as well as the destination. WTTC´s Safe & Seamless Traveller Journey initiative does exactly that. Using technology and improved processes, the SSTJ initiative will make traveling better, simpler, and safer for everyone.”

Tony Smith, IBMATA Chairman said: “We are delighted to be associated with WTTC and this excellent report. We at IBMATA believe that the COVID Pandemic provides an even greater impetus for Border Agencies and the travel sector to work together in harmony in order to deliver a safe and secure seamless traveller journey; and to stimulate much needed economic growth in the international travel sector. We will continue to work shoulder to shoulder with WTTC on this important initiative.”

As one of the fastest-growing sectors in 2019, accounting for one in four new jobs created worldwide over the last five years, the slowdown of Travel & Tourism will have devastating ripple effects beyond the sector itself, and WTTC’s latest figures suggest that up to 174 million jobs could be lost in Travel & tourism by the end of 2020. 

In effect, the benefits of Travel & Tourism spread far beyond its direct impacts in terms of GDP and employment, with indirect benefits throughout the supply chain and interlinkages to other sectors, such as agriculture, retail, arts, and construction, among others. 

Unlike many other sectors, Travel & Tourism is highly inclusive, employing and offering opportunities to people from all walks of life, including minorities, youth, and women.